Introduction. The presence in low-voltage electrical networks of a significant number of electrical appliances with rectifiers determines a sufficiently high level of non-sinusoidality of currents and voltages. This significantly reduces the efficiency of both the network itself and individual consumers sensitive to the spectral composition of the supply voltage. At the same time, a significant part of electrical installations with a DC link requires elimination of ripples at the rectifier output, which, in turn, affects the nature of their power consumption.

Goal. Study of dependence of the level of non-sinusoidality of currents consumed by the rectification circuit when feeding a linear load on the degree of voltage ripple smoothing at the rectifier output.

Materials and methods. The study is based on the analysis of the spectral composition of the load currents with a rectifier bridge at different capacitance of the smoothing capacitor at the output of the rectifier.

Results and discussion. The relationship between the capacitance value of the smoothing capacitor at the output of the bridge rectifier and the shape of the current consumed from the network is determined. A connection was revealed between the level of ripple of the rectified voltage and the degree of non-sinusoidality of the consumed currents.

Conclusion. According to the results of the conducted research, it can be concluded that the non-sinusoidal character of power consumption of installations with DC link will be determined not only by the smoothing capacitor capacitance, but also by the load resistance at the output of the rectifier.

Introduction. One of the main strategic trends today is the creation of ecosystems and innovative business models. Companies operating within the ecosystem become interesting objects for research in the economy. In this regard, special attention is paid to the comparison of modern ecosystems operating in the financial market of the Russian Federation, which include – Sber, VTB, Tinkoff.

Goal. The study analyzes the conditions and features of modern trends in the banking sector regarding the formation of ecosystems.

Materials and methods. The research is based on the analysis of literature sources using general scientific systematic and comparative methods, induction and deduction, and graphical representation of data.

Results and discussion. The main result of the conducted research is to obtain specific conclusions about the activities of the largest representatives of banks in the Russian market regarding the formation of modern digital products, as well as the formation of the author’s definition of the concept of “banking ecosystem”.

Conclusion. As a result of the study, the author determined that the banking ecosystem as a new digital product has a high degree of further development and transformation. This line of activity provides an opportunity for credit institutions to expand the scope of their activities, attract new potential customers, as well as increase the loyalty of consumers of services. If we talk about the general trend of the market, there is a steady trend of transition of Russian banks to a platform model of development.

Introduction. The article explores the impact of digital transformation on the quality and efficiency of personnel management in an organization, identifying key directions and practical outcomes using the principles of quality management as defined by the fundamental provisions of the GOST R ISO 9000-2015 standard. The role of digital technologies in motivating employee engagement, optimizing human resources management, and supporting a factor-based process approach is emphasized.

Goal. Using the successful implementation of digital strategies in an organization as an example, measurable results and key performance indicators are analyzed.

Materials and methods. The theoretical and methodological basis of the study was the scientific works of leading domestic and foreign scientists in the field under study. To implement the research objectives, general scientific research methods were used: the method of theoretical generalization, synthesis and analysis, comparative analysis.

Results and discussion. In the highly uncertain, ever-changing landscape of modern business, the role of digital transformation in HRM stands out as a key factor changing organizational structures and strategies to meet the needs of all stakeholders. The increasing complexity of global markets, rapid technological change and demands for increased operational efficiency have created a need for a paradigm shift in HR management.

Conclusion. Globally, companies are focusing on the implementation of automation, artificial intelligence and data analytics to optimize operations and improve decisionmaking processes. Successfully integrating digital technologies into human resource management strategies redefines organizational success by highlighting the key role of human capital in the digital age. Nowadays, the synergy between digital transformation and HR management is the cornerstone of sustainable growth and organizational resilience. Digital transformation in human resource management has a profound impact on the overall efficiency and quality of work of organizations.

Introduction. The article examines the trends in global innovative development and determines the place of Russia in the global ranking of innovative activity. The problems of import substitution and commercialization of Russian innovations in modern geopolitical conditions are highlighted. Ecosystem transformation processes are characterized by increasing complexity of technological processes, development of specialization, integration, expansion of the range of products (services), instability and uncertainty of demand, the need to improve business processes in conditions of limited resources, etc. Innovations, which act as drivers of the development of science and technology, have a huge impact on the competitiveness of any state in the global space.

Goal. The purpose of the article is to present the innovation market as an agent-based model.

Materials and methods. The methodological basis of the research is the methods of scientific knowledge: empirical research, theoretical abstraction, graphical representation, matrix, analysis, synthesis, economic-mathematical and simulation modeling. Theoretical and methodological sources of information were scientific publications of domestic and foreign authors on the topic under study, open data on the Internet about innovative activity in the countries of the world.

Results and discussion. Innovation in the market acts as an object of commodity exchange, acquiring different forms of manifestation. Information and parametric characteristics of the innovation are systematized taking into account the needs of customers, formats, and market segments. Positioning of innovation is available in the digital space to all interested users-agents: consumer, seller, buyer. Agents are active market actors, create demand and accompany innovation throughout the entire life cycle stage.

Conclusion. The proposed model and method for diagnosing consumer behavior generates data on the potential of the innovation market for the manufacturer and seller.

Introduction. The growing differentiation of the subjects of the federation by the level of development actualizes the formation and stimulation of growth points, especially in lagging regions.

The goal is to justify a cluster approach in the management of tourist areas as points of growth of regional economy and directions for regulating their development.

Materials and methods. The study is based on generalization of scientific papers on the polarized development of the economic space, the application of a cluster approach to the regulation of socio-economic systems.

Results and discussion. Based on the provisions of the concept of polarized development and the theory of clusters, the main features of tourist and recreational clusters as potential growth points were identified and the directions of their regulation were justified.

Conclusion. The tourist and recreational cluster has characteristics characteristic of growth points: high growth rates of demand, territoriality, innovation, influence on the development of adjacent territories. The field of economic relationships of cluster subjects is beyond its scope, which explains the gap between the actual and desired effect of its functioning. Nevertheless, the state must support tourism clusters, thus providing the basis for the future development of the region. The main directions of their regulation are to stimulate innovation in accordance with the concept of a four-link spiral, follow the criteria for sustainable tourism, and develop interregional integration.

Introduction. The article examines the anti-crisis orientation of the instruments used by the Central Bank of the Russian Federation in order to stabilize the national economy in 2023 and achieve the target inflation rate of 4% in 2024.

Goal. The article is devoted to the study of the problems of the functioning of the financial system of the Russian Federation during the period of sanctions pressure from the United States and EU countries.

Materials and methods. The study is based on the consideration of theoretical and applied aspects of monetary policy pursued by the Central Bank of the Russian Federation in the context of the economic crisis that began in February 2022. The methodology of the study of the problems of interaction between the Central Bank of the Russian Federation and financial institutions is characterized by an integrated approach to assessing its results, which change under the influence of the unfriendly behavior of these countries in monetary policy and other information sources.

Results and discussion. The article proves that the increase in inflation in Russia was caused by the crisis that arose due to the economic sanctions of the EU and the United States applied to our country, as well as an imbalance in the supply and demand of funds in the domestic market of working capital. This state of affairs requires the timely use of effective monetary policy instruments of the Central Bank of Russia. The proposals for the implementation of the monetary policy of the Russian Federation in the situation of deviation of the inflation rate from its target value are presented.

Conclusion. The conclusions and generalizations of the study can be used to develop strategies that help offset the negative consequences of the global crisis and return the Russian economy to the basic scenario of its development, taking into account the target inflation rate of 4%. The scientific significance of the article lies in the theoretical understanding of the anti-crisis orientation of the monetary policy instruments pursued by the Central Bank of the Russian Federation in the sanctions environment. The practical significance of the study lies in the fact that its provisions can be used in the process of developing programs for the development of the financial system of the Russian Federation.

Introduction. The construction industry is one of the leading in the Russian economy. Thanks to this industry, the state is
developing, residential buildings are being built and infrastructure is developing. Digitalization of the construction industry is one of the main directions of the strategy for the development of the construction industry and housing and communal services, which is being implemented by the state. Digitalization of the construction industry means the use of digital technologies and tools to improve the design, construction and operation of buildings and structures.

Goal – to study processes that are significantly influenced by blockchain technologies and robotization of business processes.
Materials and methods. To solve the tasks set, general scientific methods of cognition were used: systemic and process approaches, expert methods. The theoretical and methodological basis was the works of domestic and foreign scientists on the topic of digital transformations in the investment and construction sector.

Results and discussion. This article discusses the latest technologies in the construction industry, analyzes modern technologies and innovations that lead to large-scale digitization of the entire construction business of our country. The article describes the advantages of cloud services when creating a business project in construction. Some innovative products that implement in practice the concept of increasing productivity and optimal resource management in the construction industry are considered. The processes that are significantly influenced by blockchain technologies and the robotization of business processes are studied. It is concluded that it is expedient to develop and implement construction innovations in the modern economy in order to influence the efficiency of the construction business, its business processes, from engineering surveys to operation.

Conclusion. The conclusion is made about the expediency of developing and implementing construction innovations in the modern economy in order to influence the efficiency of the construction business, its business processes, from surveys to operation.

Introduction. In modern world, with the constant development of technology and changing market needs, investments play a signifi cant role for the effective operation of any organization and the state as a whole. Thanks to investments, the company's existing production processes and resources are being updated and expanded, which contributes to sustainable economic growth. Investments also have a significant impact on the volume of national income of the region, on the dynamics of which such macroeconomic parameters as gross domestic product, gross national product, national income and national wealth depend. Investments in the stock market play a significant role in generating future income and contribute to the creation of a portfolio of shares of different companies, allowing you to diversify risks and reduce the likelihood of losses.

Goal. Analysis of the use of various methods of making investment decisions, allowing to study and select the most promising projects for investment, as well as to assess the risks and benefits of them. For effective activity, an investor needs to assess the profitability and expediency of investments, as well as choose the most optimal strategy to achieve their goals.

Materials and methods. The methodological basis of the research includes a set of general scientific and
special methods necessary for making investment decisions.

Results and discussions. The methods of making investment decisions in the stock market have been studied. The conceptual framework is complemented by approaches to the definition of fundamental and technical analysis. The necessity of using these methods for making investment decisions in the stock market is substantiated. The scientific novelty of the work lies in the theoret ical substantiation of the mechanism and methods of making investment decisions in the stock market.

Conclusion. The results of the study allowed us to identify the main advantages and disadvantages of using fundamental analysis for making investment decisions, as well as to determine the need for its use for successful activity in the stock market.

Introduction. Intensive development of Internet advertising entails an urgent need to assess consumer attitudes towards various types of this advertising in order to make effective decisions on its placement.

Goal. The purpose of the study is to identify factors influencing the efficiency of targeted advertising, determine optimal strategies to increase its impact on consumers, and also determine its effectiveness in attracting attention, generating interest and stimulating demand for goods and services.

Materials and methods. The article discusses one of the types of advertising on the Internet, namely targeted advertising. Its features and advantages of using it by businesses of any size were studied. Surveys were conducted among users to identify their attitudes towards targeted advertising and its impact on their purchasing decisions, statistical methods were used to analyze data and identify patterns in user behavior and the effectiveness of targeted advertising.

Results and discussion. The results of a study of consumer attitudes towards this type of advertising on social networks, which was conducted anonymously using an online survey, are shown.

Conclusion. Based on the results of the study, recommendations are made to the main participants in the advertising market on social networks, and the advantages that targeted advertising provides for both advertisers and consumers are given. For advertisers, targeted advertising allows them to more precisely target their advertising messages to specific audiences, increasing their effectiveness and reducing advertising costs. For consumers, targeted advertising provides a more relevant and convenient online experience because they only see ads that are likely to interest them. In addition, targeted advertising promotes competition in the market, which leads to improved quality of goods and services.

Introduction. One of the problems in the functioning of domestic regional banks is the ambiguity of the implemented policy of the state and the regulator in relation to regional banks: on the one hand, the number of banks is significantly reduced, on the other hand, emphasis is placed on ensuring the stability of the country's banking system.

Goal. The purpose of the study is to develop a fundamentally new approach to the activities of regional banks.

Materials and methods. In connection with the special role of regional banks in the development of the country's banking system and its economy, a special approach to regulating the activities of regional banks is required. The important role played by bank capital in the development of entrepreneurship is obvious. In connection with the special role of regional banks in the development of the regional economy, it is necessary to improve the implementation of a special approach to regulating the activities of regional banks in order to develop entrepreneurship, which will have an effect both at the microeconomic level and at the macro level. The study proposes to use the selective approach developed by the authors for assessing bank capital in order to timely recapitalize, prevent bankruptcy and develop entrepreneurship. The category “approach” is under stood as a fairly broad concept.

Results and discussion. When choosing an approach, the vector for further research is determined. For example, a selective (selective) approach allows the development of an appropriate specific selective research method. In other words, the approach acts as the foundation of the research, based on which the goals are achieved.

Conclusion. The author's methodology for grouping indicators proposed in the study will allow the regulator to timely identify financially weakened banks in order to provide them with assistance in terms of replenishing capital, thereby launching a mechanism for the development of entrepreneurship. This approach will be of particular importance in the development and functioning of regional banks.

Introduction. In modern conditions, the health of citizens is one of the main components of ensuring the safety of household activities. The reproductive and demographic potential of a country largely depends on maternal and child mortality rates, which can be reduced by providing highly qualified care at all stages of a woman’s life, especially during pregnancy and childbirth. The creation and implementation of comprehensive voluntary health insurance programs in the healthcare system will help the population of Russia to significantly increase the level and quality of medical services they receive.

Goal. Identification of cause-and-effect relationships leading to a deterioration in the level of the healthcare system and an increase in the mortality rate of women during maternity, substantiation of the need to create a combined voluntary health insurance program.

Materials and methods. The work uses methods of theoretical analysis, induction, deduction, a logical approach to assessing economic phenomena, and comparison of the indicators being studied.

Results and discussion. In the course of analyzing a wide range of economic, statistical and industry sources, the dynamics of the main socio-economic indicators in the Russian Federation were considered. Russian voluntary medical insurance market in the segment of insurance for women during pregnancy and childbirth was analyzed. A model of cause-and-effect relationships of the formation of social threats was compiled and the consequences of a decrease in the level of nutrition and a decrease in the availability of medical care were identified. The proposal to create a comprehensive voluntary health insurance program with the participation of the state, employer and insurer, which will enable low- and middle-income populations to receive high-quality medical care, is justified.

Conclusion. Based on the results of the study, we can conclude that the possibility of creating comprehensive insurance programs will reduce the level of maternal and child mortality and reduce the level of morbidity in the country. The research work can serve as the basis for future research and new projects related to women's health insurance in the Russian Federation.

Introduction. The article examines the directions and principles of functioning of “green” economy as the basis for further development of society. Given the trend towards the availability of "green" technologies, cost curves not only for existing renewable energy sources, but also for fundamentally new emerging technologies change the cost ratio for large-scale implementation, creating new demand and markets for environmentally friendly products and services.

Goal. Highlighting the problems and prospects of increasing industrial production without increasing anthropogenic impact on the environment.

Materials and methods. The research is based on the use of statistical analysis methods, as well as methods used to assess the main criteria of socio-ecological and economic approaches to the development of a green economy.

Results and discussion. In the course of the work, it was found that the current state and trends in the influence of environmental factors on other indicators of quality of life caused the inability of the market system to function without taking into account the build-up of negative external factors.

Conclusion. Based on the results of the study, it can be concluded that technologies are currently actively developing to minimize the negative impact on the ecosystem, and since the natural environment is closely linked to the economic system, states, both developed and developing, need to focus on the introduction of a new system of “green” economy. From the point of view of environmental management, sustained rapid economic growth requires greater attention to energy conservation and reduction of greenhouse gas emissions in order to avoid serious environmental problems in the development process.

Introduction. The financial ecosystems of the Russian model serve as an example of successful cooperation between financial institutions and revolutionary digital technologies. In just a few years, the largest banks in Russia have been able to fully adapt to completely new economic realities due to an unconventional way of expanding their influence on financial and non-financial markets. The uniqueness of Russian financial ecosystems makes it necessary to conduct a comprehensive study of this phenomenon in order to understand the essence of the new business model, which brings certain risks not only for the banking sector, but also for the entire economy of the country.

Goal. The study aims to systematize the available data on financial ecosystems, propose approaches to their definition and introduce a classification that would allow a more detailed study of each example of Russian ecosystems.

Materials and methods. The study is based on the analysis of Russian scientific literature on the topic of financial ecosystems. In the course of the study, statistical data on financial indicators of large financial ecosystems and consolidated values of indicators for the entire banking sector of the Russian Federation were studied. The report for public consultations of the Bank of Russia was studied.

Results and discussion. The paper presents the results of systematizing the position of Russian scholars on the issue of defining financial ecosystems. The criteria for classifying financial ecosystems are proposed.

Conclusion. The results of the study show that the problem of defining and classifying financial ecosystems is acute, so this phenomenon should be systematically studied in different areas of research, starting with the formation of the conceptual apparatus and ending with mathematical modelling of the possible consequences of uncontrolled ecosystem development.

Introduction. At present, economic security is the main indicator of the quality of life of the population of our country in the context of the spatial development of the economy. The article is devoted to the actual problem of the regions today – the assessment of the standard of living of the population.

Goal. The main goal set by the authors when writing the article is to assess the standard of living of the population of the regions of the Central Federal District, using a variety of statistical indicators, as well as analyzing the socio-economic factors that affect the well-being of citizens.

Materials and methods. All calculations are made on the basis of official data from the Federal State Statistics Service and statistical collections of the socio-economic situation.

Results and discussion. The survey conducted in the form of a questionnaire poll of citizens of the Central Federal District made it possible to form an idea of the structure of the quality of life of the population of the district. Further analysis of the main quantitative and qualitative indicators of the standard of living of the population of the regions made it possible to conclude about the socio-economic situation in the district under consideration. The practical significance of the study lies in the possibility of using the results of the study by the regions of the Central Federal District in the development and formation of a strategy for socio-economic development in order to improve the level and quality of life of the population.

Conclusion. Based on the results of the study, it can be concluded that in the Central Federal District there was an improvement in the quality of life of the population in 2022 compared to 2021. The conclusion is made about the relationship between the level and quality of life of the population with inflationary processes, and the demographic situation of the district at the present time, which has a direct impact on the socioeconomic situation of the analyzed regions, is noted.

Introduction. In modern conditions, the innovative activity of Russian enterprises requires the improvement of both practical tools for intensifying the development and implementation of innovations, and a revision of the theoretical and methodological apparatus in the field of corporate innovation management.

Goal. The study aims to identify the essence and reveal the key concepts which define corporate innovative technologies. Based on the analysis of theoretical approaches, the key features of innovations that determine their essence are highlighted. Firstly, organizational, legal, financial and other support from the state. Secondly, the implementation of two basic approaches to the concept of “innovation”: innovation seems to be the result of human intellectual and creative activity, and it is the result of the introduction of a certain innovation in a specific practical activity. Thirdly, the protective legal and individual essence of innovation in the context of organizational and legal relations is manifested in the individual initiative of the inventor. Fourthly, innovation is aimed at increasing the efficiency of corporate activities. Fifthly, the latent essence of
innovation in the corporate development of a company's rationalization resource is characterized by the possibility of manifestation of hidden innovation.

Materials and methods. The analysis was carried out on the basis of materials from monographic studies, scientific publications, analytical reports, statistical data, materials from legislative and legal documents. There were applied methods of comparative analysis and synthesis.

Results and discussion. The place and role of innovation in the modern economic system of Russia is analyzed. The key elements that determine the essence of innovation have been identified. Based on the analysis of theoretical approaches, the key features of innovations that determine their essence are highlighted.

Conclusion. The essence of innovation is determined by elements of a strategic, creative, practical, protective-legal, individual, economic, and potential nature. At the same time, the priority role of the potential (resource) essence of innovation is noted. The analysis of the key features of corporate innovative technologies revealed their interconnectedness and the priority of the latent (potential) essence of innovation, since all other features depend on the implementation of the company's innovative potential. Without the subject of innovation activity having the minimum creative (personnel), instrumental, information-rationalization, etc. necessary resource, taking into account external factors of influence, the implementation of the life cycle of innovation is impossible.

Introduction. The construction sector reacts to changes with a significant lag, slowing down longer than other industries during difficult periods and recovering longer after the crisis. This is facilitated by the conclusion of long-term construction contracts and the purchase of building materials in sufficient quantities to carry out economic activity. However, the negative economic consequences of the sanctions imposed against Russia affected the construction materials markets, as some construction companies with foreign capital announced the suspension of activities in Russia or withdrawal from the market, as a result of which a decrease in gypsum sales in Russia in 2023-2024 should be expected. Due to these events, domestic manufacturers will have a good opportunity to enter the market and improve their positions in it. Despite the harsh sanctions pressure, large Russian manufacturing organizations are experiencing a relatively favorable period for development in the domestic market. They can improve their positions in the Russian market thanks to a well-structured organizational strategy aimed at satisfying consumers with the quality of their products, as well as their production methods. To remain competitive, it is necessary to keep up with other companies with a similar product in terms of innovation and technology. As an example of competitive analysis, the article discusses the methods of competitive analysis produced for the analysis of the company JSC "Khabez Gypsum Plant". The current position of the organization in the market is considered, the main competitors of the organization and ways to improve the situation in the market are determined.

Goal. The purpose of the study is to determine the level of competitiveness of the enterprise JSC "Khabez Gypsum Plant" in comparison with the leading organizations in this industry.

Materials and methods. This study provides a competitive analysis of gypsum manufacturers that form the top 14 industries in terms of revenue. The methodological basis of the work was the classical methods of industry analysis and the methodology of competitive analysis [7], based on comparative analysis tools and the construction of competitor maps using dichotomous indicators. As a result of the study, the authors proposed additional industry indicators specific to gypsum production and affecting the competitive environment of this market. The materials and information base of the study were: scientific and informational articles on the state of the industry, open data services (statistical: EMISS, Rosstat website, Rosstat collections; information and analytical databases and counterparty verification services: rusprofile.ru , SPARK-Interfax, etc.) and others.

Results and discussion. In 2022, Russian enterprises produced 3,904 thousand tons of construction gypsum, which is 3.3% higher compared to the results of 2021. The average annual increase in production (CAGR) of construction gypsum for the period 2017-2022 amounted to 1.8%. Given the growth trend, as well as the departure of large foreign organizations, large organizations have a good opportunity to gain a foothold in the Russian market.

Conclusion. According to the results of the study, it was revealed that there is a growing trend in the gypsum industry and also that the organization under study is constantly progressing, which affects its economic performance. From 2017 to 2022, the growth rate of the organization was 220.7%, and in the period from 2021-2022, 19%. Given the current economic situation in Russia, the company JSC Khabez Gypsum Plant has good prospects in the future. The organization should offer innovative products to the market, as well as modernize the production process, which will reduce the amount of costs.

Introduction. The economy of our country has been subject to various crises over the past few years. These cataclysms have had an impact on the Stavropol Krai and, in particular, on agriculture. The development of the agro-industrial complex of the region depends on the selfsufficiency of the population in food products, as well as the overall development of the regional economy.

Goal. Analysis of socio-economic development of agriculture in the pre-crisis, crisis and post-crisis periods and identification of further ways of development of the agro-industrial complex of the region.

Materials and methods. The most significant indicators of agricultural development in the period 2010-2022 are analyzed, i.e. the stable functioning of the regional economy in the pre-crisis period, in times of crisis and its consequences are revealed, as well as the current state. In the process of research statistical and mathematical methods of research and presentation of results in tabular and graphical form were used.

Results and discussion. The Stavropol Krai is overcoming the crisis period with great success and increasing the results of agricultural activity, which are especially characteristic of the livestock sector. The crises have not significantly affected the level of crop yields and the degree of self-sufficiency of the region in terms of agricultural products.

Conclusion. According to the results of the study, it was concluded that over the entire analyzed period, a gradual growth of the economy can be observed, but the recovery from the crisis events may take longer. The main direction of development of agricultural activity in Stavropol Krai is primarily to ensure food security and production of environmentally friendly products.

Introduction. In data-centric learning models that have emerged due to the widespread use of electronic and distance education, digital data on education is collected and further analysis of the facts of the educational process is carried out in order to increase the efficiency of educational activities. Due to the increasing use of artificial intelligence (AI) in education, it seems relevant to consider the possibilities of using the digital footprint of AI technologies in educational activities.

Goal. The main purpose of the work is to identify educational tasks that can be solved by collecting, processing and analyzing the digital footprint of intelligent educational technologies.

Materials and methods. The research uses general scientific theoretical methods (deduction, classification and analysis), practical observational, experimental, praximetric methods, as well as diagnostic and statistical methods. As a scientific and methodological basis, materials on Russian and foreign experience in the use of digital footprint and intelligent technologies in education were taken.

Results and discussion. The paper specifies the educational process based on the analysis of the digital footprint, as well as the possibility of using the data of the digital footprint of AI systems to solve problems of optimizing educational activities, including the correction of student and teacher activities. As an example of AI technology application, an educational chatbot with the function of collecting data on the reflection of educational activities is presented.

Conclusion. The following educational tasks can be solved with the analysis of the digital footprint of AI systems: the creation of individual learning trajectories and adaptive learning, independent assessment of learning outcomes, organization of the educational process based on educational analytics, automation of communication. At the same time, intelligent technologies should be used as an additional tool and the quality of their work should be monitored by teachers and specialists in the field of AI.

Introduction. The article studies the ways to form and develop a sense of patriotism among growing youth. The need to solve the problems of patriotic education in the training system is not new, however, as modern pedagogical practice shows, it has not yet lost its relevance. The normative documents regulating educational activities focus on the idea of developing life values and forming the personality of a student who knows the cultural and historical achievements and accepts the traditional values of their country. Thus, the necessity and relevance of the pedagogical search for technologies of patriotic education is substantiated.

Goal. The article aims to develop a technology project to foster a sense of patriotism in students based on the principles of the event approach.

Materials and methods. The study is based on content analysis and generalization of scientific research, methodological literature, pedagogical experience in the field of patriotic education; the method of constructing a project of event-based technology of patriotic education is used.

Results and discussion. Psychological and pedagogical research devoted to the definition of the concepts of “patriot”, “patriotic education”, “event-based approach” and “the essence of the event-based approach to the education of students is reviewed and analyzed”. The article draws attention to the fact that school-age children are most susceptible to patriotic education. The effectiveness of the event approach to the formation of patriotic feelings is revealed and theoretically substantiated. A technology project for an event-based approach to foster a sense of patriotism among students has been developed and described in detail.

Conclusion. The authors propose to consider the project of the technology of the event approach to the formation of a sense of patriotism presented in the article as a tool for creating conditions for the emotional experience of feeling love for the homeland and a high level of sense of involvement in its history, culture and destiny.

Introduction. One of the central problems of training a foreign language teacher within the framework of a continuous development program “Teacher” in the field of “Theory and Methodology of Teaching Foreign Languages and Cultures” is the content of the education process. The focus is on the determination of the place of the theory of upbringing and learning in the structure of the educational program and its role in the professional pedagogical consciousness formation of the graduate. To solve this problem it is necessary to draw an eventual line between “The Theory of Education and Training” and “Pedagogy and Psychology” as the courses forming pedagogical competences, but at the same time performing different functions in the educational process.

Goal. The article aims to study inseparability and continuity of the courses in forming theoretical and practical skills of a foreign language teacher.

Materials and methods. The fundamental method of the study is the analysis of psychological, pedagogical and methodological literature, in which the main stages of professional training of a teacher are considered, the terminological base is presented. Generalization of the results of pedagogical experience within the framework of work in the university and participation as experts in various competitions of pedagogical excellence is also of practical importance.

Results and discussion. The conducted research has shown that the process of professional pedagogical competences formation of a teacher implies an inseparable connection and continuity between the courses “Theory of Education and Training” and “Pedagogy and Psychology”. These courses are complementary in the educational process, forming theoretical and practical skills of students of the program. It is advisable to include thematic sections of the discipline “Theory of Education and Training” in the curriculum of the additional educational program after studying the theoretical foundations of pedagogy and psychology, mastering the terminological basis of the discipline, its principles and methods. Such educational process design will allow to form not only professional pedagogical competences of the future teacher of a foreign language, capable of carrying out scientific research in the field of pedagogy and methodology of teaching foreign languages at different levels, but also prepare them for the role of a class tutor.

Conclusion. The results of the study can be used in the process of optimizing both basic professional training programs and continuous development programs for training foreign language teachers in higher education. Special importance should be given to the construction of educational trajectory based on the principle of continuity of education.

Introduction. Mentoring in preschool education is a new concept in the context of managing a preschool educational organization. In general, mentoring is an understudied concept for the educational system, so we would like to reveal its aspects and the main types of tools that will allow managers to delegate responsibilities and build trust with teachers. The article reviews domestic and foreign research in the field of scientific foundations of mentoring in tutorship. The aim is to study the components of the developed model “ROST”, to consider the possibility of its application in a preschool educational organization.

Materials and methods. The method of communicative core, critical thinking, expert opinion and interviews allowed the authors to study the regions of the Volga region (Chuvash, Mari regions) and the region of the Urals, as well as Udmurtia, Nizhny Novgorod, Kirov, Ulyanovsk, Samara and Penza regions.

Results and discussion. After the experiment, all the interviewed managers admitted that prior they treated mentoring and tutorship equally, therefore, when recalling their development as a manager, they recalled a lot about more experienced colleagues who helped them in their professional development and did it in the manner of a “tutor” rather than a “mentor”. The result was that managers recognized the difference between mentoring and tutorship.

Conclusion. Mentoring in education is designed to help both novice and experienced educators reveal “hidden” capabilities.

Introduction. The phenomenon of personal maturity is multidimensional. It plays an important role in human consciousness and, therefore, the effectiveness of environmental education depends on it. In these conditions, the task of strengthening the ecological orientation of education and finding effective ways to form an ecologically concerned culture and a responsible attitude of people towards the ecological issues and eco-friendly processes is becoming more urgent. The study focuses upon a problem of perfectionism and personality maturity in the context of ecological education.

Goal. To identify significant correlations between reflexivity and self-efficacy of students it is necessary to conduct a theoretical analysis of the problem of personality maturity, and identify the relationship between personality maturity and perfectionism in the context of empirical research.

Materials and methods. Hewitt-Flett Multidimensional Perfectionism Scale; Differential test of perfectionism by A. A. Zolotareva and methods of mathematical statistics.

Results and discussion. The results of A. Zolotareva method aimed at identifying perfectionism among future specialists show that the majority of subjects have a normal type of perfectionism, that is, such students are characterized by an individual’s desire for perfection, the ability to increase self-esteem based on achievements, success, experiencing slight excitement, excitement, easy entry into activities, focusing on one’s own resources, self-confidence. According to the questionnaire by P. Hewitt and G. Flett, the indicator for assessing selfefficacy of subject activity is within the range of average values. These subjects evaluate the results of their activities according to the situational context. They also see certain shortcomings in their activities and their results. It is clear that the formation of personality maturity as a psychological phenomenon can help overcome the environmental crisis.

Conclusion. The authors came to the conclusion that there was a relationship between the personal maturity and perfectionism of students, namely, a negative relationship was identified between the components of perfectionism and personal maturity. Thus, there are significant correlations between students’ reflexivity and self-efficacy.

Introduction. The relevance of the study is due to the growing interest of the state and modern society in forming a highly qualified professional who is competitive both in Russian and in the global labor market. In connection with this the task arises of finding additional forms, means and technologies for developing those qualities that are necessary for increasing the competitiveness of a specialist to-be. The author focuses on this topic since there is lack of knowledge of the problem of the influence of student participation in the activities of university public associations on the process of developing the competitive qualities of specialists to-be.

The goal is to identify and present personal and professional qualities of a specialist to-be necessary for an employer, which are formed in the space of activity of student public associations.

Materials and methods. To achieve this goal, the following methods were used: theoretical analysis and generalization of regulatory documents, scientific, educational and methodological materials, Internet portals, a survey using the «I am a leader» test method, and statistical processing of data obtained during the study.

Results and discussion. The study revealed the qualities most sought after by employers, such as teamwork, creative and organizational skills, and communication skills. The result of the experiment showed that students involved in the systematic activities of student associations have a significantly higher level of development of these qualities compared to those who ignore participation in socially significant development work.

Conclusion. Based on the results of the study, we can conclude that systematic activity of students in associations contributes to the development of their competitiveness and demand in the modern labor market, due to a higher level of development of the qualities, which are in demand. The results obtained allow us to specify and anticipate the effectiveness of the institution of public associations in the university in the vector of forming a competitive specialist and confirm the foundations of the author’s dissertation research. The study of this problem will continue as there remain unresolved issues indicated in the conclusion of the main text.

Introduction. Mass culture has become a part of our lives, its manifestations are expressed in breaking of traditional stereotypes, the uncertainty of the future and the impossibility of determining the trajectory of the future. The current contradictory situation initiated a number of psychological and pedagogical studies aimed at studying its impact on the younger generation and youth. However, the influence of popular culture on students’ parents and the possibility of leveling its influence on the parent community have been poorly studied. The presented problem is being updated in the pedagogical field due to the fact that parents, like their children, are participants in educational relations. Consequently, the problem of developing parental competence in the face of counteracting factors and manifestations of mass culture requires a solution.

Goal. The study focuses on theoretical substantiation and experimental verification of the effectiveness of the process of pedagogical education of parents in conditions of destructive influence of values and meanings of mass culture via informational and educational platform.

Materials and methods. The theoretical analysis has clarified the concepts of “pedagogical competence” and “accretive potential” of students’ parents. The conceptual foundations of the process of forming parental pedagogical competence in the educational process as a whole, as well as in relation to counteracting actively influencing sociogenic factors, among which is mass culture, were described. The leading research method was a compilation analysis of sociological, philosophical and psychological research aimed at studying the phenomenon of mass culture and its influence on the consciousness of individuals. The results of the implementation of the author's plan in the practice of educational organizations, confirmed by the results of mathematical data processing, were presented in the form of an express review.

Results and discussion. The authors present to the reader a theoretical construct intended for the pedagogical education of parents, which is partially reflected in the educational program “Actualization of the creative potential of parents in the context of the destructive influence of the values and meanings of mass culture,” which was tested in a number of educational organizations in the Krasnodar region.

Conclusion. The novelty of the research lies in the fact that the problem of pedagogical education of parents of secondary school students is considered in the focus of the influence of the values and meanings of mass culture, in the justification and systematization of the means of the informational and educational platform that can resist its destructive influences.

Introduction. Successful development and constructive use of the conceptual and terminological apparatus are the most important conditions for ensuring high-quality educational and practical activities in the field of physical culture.

Goal. The study aims to specify the level of terminology awareness of the first-year physical education students.

Materials and methods. The study is based on the analysis of the results of testing the level of theoretical preparation of first-year students of a physical education profile in “Gymnastics” course.

Results and discussion. The study reveals that students of a physical education profile show a low level of proficiency in professional gymnastic terminology, which is of leading importance in characterizing professional preparation. A negative consequence of this situation is the problems associated with the competent use of professional terminology in the process of practical physical culture and sports activities. In the course of the work, the main difficulties faced by first-year students of a physical education profile when mastering physical culture and sports vocabulary are identified.

Conclusion. The results of the study specify the main difficulties in the development and application of gymnastic terminology by students of a physical education profile, which are largely due to a low level of their general physical education received in secondary schools. The leading link in the process of forming students’ knowledge system on the basics of professional and pedagogical vocabulary is the teacher. Therefore, improving conceptual and terminological literacy in the physical culture and sports environment is possible only if there is relentless, systematic attention to this problem from university teachers, physical education teachers, educators, coaches, and the entire pedagogical community. These are grounds to preserve and foster the rich traditions that have developed in relation to physical culture and sports terminology in our country in previous stages of its development.