Transformer oil is widely used in high-voltage electrical equipment and serves as a dielectric, as well as a cooling medium. It consists of a complex mixture of hydrocarbon compositions with various impurity compounds. During the operation of oil-filled electrical equipment under the influence of technological conditions of operation of high-voltage devices, which include high voltage electric ield, oxygen, humid environment, temperature, aging occurs as transformer oil and solid insulation, which includes electrical cardboard. In this case, the dielectric properties of the transformer oil deteriorate, which can lead to transformer equipment failure. For the manifestation of the obtained chromatograms, a thin-layer plate was placed in a chamber with iodine vapor, after which a spot appeared on it that corresponded to ionol. Then the RF value was calculated, since it is a value under standard conditions. For the thin layer plate was measured by the area of the spot and according to the previously constructed calibration schedule found number ionol in transformer oil. The method of control of antioxidant additive in transformer oil based on thin-layer chromatography on Sorbfil plates and different polarity organic solvents is proposed.

The size of GDP is the main indicator of the economic efficiency of the state and its increase should have a direct impact on improving the quality of life. The determination of the standard of living is a complex and ambiguous process, since on the one hand, it depends on the composition and size of the needs of society, and on the other hand, on the limited ability to deliver them. The state must exist so that every citizen in it had the right to a comfortable existence that will allow him to fully carry out its activities the Purpose of this study is to track this relationship, using the methods of statistics andfinancial and economic analysis. In this study, the indicators of GDP and living standards of the population of Russia and some foreign countries were analyzed.

Marketing is a complex mechanism that involves a fairly large number ofpeople. It includes features such as buying, selling, investing, risk accounting, standardization, and more. Support for each function is very important for all parties to trade. And not only the number of sales, but also the number of satisfied customers from the purchase will depend on the chosen financial policy. The banking sector is no exception and is actively using modern marketing to promote its activities. In the conditions of constant competition, the one who chooses the most winning position will have a greater client base. And one of the ways to ensure decent competition is the reward system, which includes cashback, discounts and bonuses. Proper combination of these strategies will ensure the most faithful business planning of any company.

Models and algorithms of innovation management of socio-ecological systems presented in the article are built in accordance with the methodology of the author's approach. This allowed to combine into a single management system separate external components of innovation management: time, innovation, science, technology. Mathematical tools of simulation of systems of situational management of innovation activity are presented. It is built taking into account changing factors. This enables proactive innovation management for the negative impact of external challenges and threats.

The article describes the peculiarities of Nihansu-Savage risks in game tasks. The first is related to the lack of unity of the Nash equilibrium situation in noncooperative games. In this case, it is proposed to follow such Nash equilibrium, which is simultaneously maximum by Slater. The second feature is the semantic content of the Nihans-Savage risk-determining win function (as the predicted and/or «desired» value of said function). The work considers the interaction ofplayers from the position ofpossible support (assistance) of some parties to the conflict by others.

The article considers the concept of innovative development of a region, human capital and its features, depending on the type of socio-economic system. The structure of the region S human capital, which consists of health capital, education capital and culture capital, is determined. Using the example of the Stavropol Territory, these basic components are considered, which allow us to conclude that the region's human potential is quite high. The paper discusses the most popular ways of managing the development of a regional innovation system, confirmed by legal acts or projects. Implemented in the Stavropol Territory. A comparative analysis of the linear and non-linear cycle of innovation is carried out, the interdependence of innovative human capital and innovative development of the region is determined. In general the essence of the article lies in the formation of a systematic approach to the concept of human capital and the main sources of its formation, a description of the main characteristics of human capital and how to manage it.

The paper analyzes the basic indicators and determines the phase of the process of modernization of the Stavropol Territory, gives a brief description of the state of economic development of the region. It is shown that according to a number of criteria, this subject of the federation lags significantly behind the all-Russian indicators of the economy and social sphere. At the same time, the Stavropol Territory potentially has the necessary resource base and human capital to accelerate the modernization process. The peculiarities of modernization processes are the ongoing orientation and positioning of the region as "agrarian", which as a whole makes it impossible to develop other sectors of the economy.

Improving the efficiency of the dairy industry is an important condition for improving the quality of life of the population and social stability, as well as food security of the country. The study contains up-to-date comparative information on the Russian and regional markets of milk and dairy products (using the example of the Stavropol Territory). The aim of the study is to assess the state of the dairy market and determine the directions of its development. The paper studies the situation on the market of milk and dairy products, provides information on production volumes by years, gives an assessment of the main market participants, as well as the characteristics of their activities and prospects for its development.

The purpose of this research is methodology development for modeling estimated characteristics in assessing the effectiveness and risks of implementing innovative projects using binomial models. To achieve the stated goal, a comparative analysis of the cost estimation methods for the options of the Black - Scholes Option Pricing Model and the Cox - Ross - Rubinstein Binomial options pricing model was carried out in order to substantiate their use in determining indicators and creating tools for evaluating real options for innovative projects. A significant novelty of the study is the adaptation of options valuation methods for calculating the effectiveness of innovative projects from the perspective of multi-stage and multi-scenarios, as well as the use of binomial models using the theory of real options and a phased model for risk assessment of innovative projects. The development of a methodology for evaluating the characteristics of innovative projects will create an original model of phased risk assessment of innovative projects with further implementation in the form of a software product.

Innovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks. Innovations and marketing within the framework of strategic planning form new knowledge based on a synthesis of new scientific, technical and market solutions, and the directions of its penetration into various, often unrelated areas of activity. Using a systematic approach, the components of a new conceptual model of strategic planning for industrial development are proposed, forming a methodological basis for the development of its tools and methods, as well as solving a wide range ofproblems of ensuring innovative growth of the industrial sector by harmonizing the interests of economic entities and eliminating market failures.

The goal of the article is to identify innovative mechanisms for improving the security of e-business participants based on an analysis of the online commerce benefits. Achieving the stated goal involves solving two problems. Firstly, there have been identified the essence and problems of the development and security of e-business, taking into account its advantages. Secondly, the author analyzes innovative mechanisms and tools to protect e-business participants from the risks offraud with personal data and payment details. The study has shown that e-business is a promising and rapidly developing area, but it is not protected from the threat of fraudulent activities. With a wide range of methods used to ensure the safety ofpayment transactions in the Internet environment, an e-business participant must remember that a lot depends directly on the user. To avoid potential risks, the account holder should restrict access to payment details and personal data by regularly changing passwords to the access system, and conducting operations only on previously veriied devices. Nevertheless, the main solution to the problem of information security remains mainly in hardware and software, the modern range of which is quite wide.

This article is on the study of basic approaches to assess the contribution of the electric power sector to the growth of the world economy. The efficiencies of the global energy consumptions were studied: energy complex infrastructure improvement, the productivity growth of efficiency of technological equipment, the profitability of energy supplies business. The retrospective analysis defines the conditions of the declining intensity of primary energy in such countries as Azerbaijan, Bosnia and Hercegovina, Armenia. The article emphasis the depletion of energy, that's scrupulous leads to the principles of a "green" economy, whose propose to minimise carbon emission. This revealed an objective need for developing special power grids control mechanisms. The study identiies decisions for energy eficiency growth and capabilities of the country, required to the sound energy production in the context of globalisation.

The article is aimed at the comparative analysis of the main characteristics of trading platforms, as a type of innovation in electronic commerce, and identifying their pros and cons. The stated goal achieving involves solving two problems. Firstly, trading platforms' various types have been investigated. Secondly, the trading platforms' comparative description is given to determine their advantages and disadvantages, which will optimize the choice in the implementation of sales transactions on the Internet. The study has shown that the choice of a trading platform should be entirely consistent with the strategic goals and objectives of the enterprise. Based on the above analysis of three the most popular paid platforms in the Russian business, we emphasize that each of them has inherent advantages and disadvantages. Basing on the users 'feedback, the author evaluated each of three platforms, which made it possible to define AdvantShop as the most successful choice in general terms, as it has rich functionality.

As a result of the research, theoretical and practical recommendations on the formation of the international competitiveness of national economies in modern conditions are theoretically substantiated and developed. It is substantiated that the formation of the international competitiveness of the national economy is closely interrelated with the economic development of the country. It has been established that the international competitiveness of the national economy is manifested in the sustainability of the economic system in the conditions of volatility of the external and internal environment in order to ensure a high level of quality of life of the population based on the organization of efficient production of goods and services. The article suggests ways to increase the international competitiveness of national economies.

The article presents a comparative analysis of the level of organization of outgoing academic mobility in Russia compared with other countries exporting education. The reasons for the current situation in individual countries are described, the main features of the organization of outgoing academic mobility in Russia are described, the barriers to academic mobility at the North Caucasus Federal University are identified. Practical measures for the development of academic mobility at the university are proposed.

The article presents the results of a study of data of the system of additional education of children, and also outlines modern methods and tools to ensure its accessibility for children of all categories. The analysis and assessment of current indicators made it possible to identify new trends in the development of the system and anticipate the possible risks and consequences of the upcoming transformations. The study presents a methodology for increasing the accessibility of additional education for the leaders of educational organizations, implemented through specialized methods and tools. The author's position on the most effective use of accessibility tools for continuing education programs is presented through a network interaction model.

Based on the analysis of theoretical views on the problem of difficult life situations, the potential of cognitive manifestations in difficult life situations is revealed. System analysis and synthesis of theoretical principles reveal the role of conscious self-regulation, sociocultural adaptation, experience by foreign students of acculturation stress. A review of modern approaches to the study of coping with difficult life situations is presented. Provisions on the determining role of sociocultural factors in self-regulation and the choice of coping strategies are presented.

The ongoing reforms of higher education, provide for changes in the purpose, content and organization of higher education systems, on the basis of updated Federal state educational standards of higher education, taking into account the professional standards that determine the professional activities of graduates who have mastered the bachelor's program, specialty, master's degree. The eco-oriented component of the professional activity of the teacher involves the inclusion of environmental concepts in the content of subjects, the expansion and deepening of the system of knowledge about the relationship in the system «man - nature - society», the development of ways of eco-activity, creative activities for the protection of nature, the formation of a positive experience of emotional and value attitude to nature, health, other people, family, Fatherland.

In article possibilities of use of pedagogical modeling in statement and the solution of problems of professional and pedagogical activity are defined. Pedagogical modeling is defined as a method and technology ofproductive innovative solution ofproblems ofprofessional and pedagogical activity. The concept «productive innovative solution ofproblems ofprofessional and pedagogical activity» is specified, models and typology ofproductive innovative solution ofproblems ofprofessional and pedagogical activity are allocated. Concepts are specified, the principles, functions, constructs of optimization of quality of use of pedagogical modeling in work of the teacher and scientific and pedagogical workers in the SPO, VO, DPO system are marked out. Possibilities of use of technology of system and pedagogical modeling are reflected in productive use ofpedagogical modeling and formation of culture of self-dependent work of the personality in the system of continuous education. Pedagogical conditions of improvement of quality of use of pedagogical modeling in work of the teacher and scientiic and pedagogical workers in the SPO, VO, DPO system are deined. The prospects of use of pedagogical modeling in the system of continuous education are defined.

Modernization of the modern education system, the availability of computer technology is one of the most striking events of our time. Almost every educational institution or organization is equipped with a computer and computer networks. The active introduction of computer technology in everyday life, ofcourse, leaves a certain imprint on the formation and development of personal qualities. This article discusses the problems of Internet addiction of students suffering from this disease. The results of diagnosing students of the 10th and 11th university profile classes of the Pedagogical Institute of the Federal State Budget Educational Establishment of Higher Education "Tambov State University named after G.R. Derzhavin «, in order to identify the level of computer addiction.

The relevance of the present research stems from the fact that the structuring of sports activity of hearing-impaired athletes has objective features. The use of IT technologies in educational and training process can be very helpful for the hearing-impaired children to enhance their learning of the movement techniques in track andfield athletics. The results of using of AR technology have shown considerable positive changes in overall test criteria with hearing-impaired athletes. Accordingly, the use of AR technology might as well be recommended for working with athletes having other health limitations.

The article is devoted to the study of powerful effective tools that can have an effective impact on the level of health of students in all its aspects. These tools can increase the role and signiicance of the physical culture of the individual, as well as develop the foundations of modern physical education, which in the conditions of its renewal is becoming an increasingly acute objective necessity. The formation of a healthy lifestyle for student youth consists in maintaining and strengthening health and can be successfully solved only if a unified holistic system of physical education is created in the country, which in its basis will be focused on health-saving technologies.