ORMATION OF FINANCIAL SUPERMARKETS AS COMPETITIVENESS OF BANKS ON THE FINANCIAL MARKET
Abstract
In this article, the financial supermarket is considered as a fight against the problem of reducing the proitability of speciic business areas. The distinctive features of banks, the following strategies of the financial supermarket, as well as the goal of creating financial supermarkets on the market are determined. Pros and cons of financial supermarkets. Application of the business model of a financial supermarket in the Russian Federation. Consideration of JSC «Tinkoff Bank», as an example, seeking to become a financial supermarket on the market.
About the Authors
Dmitry Maksimov
North-Caucasus Federal University
Russian Federation
Russian Federation
Vyacheslav Monin
North-Caucasus Federal University
Russian Federation
Russian Federation
Julia Konopleva
North-Caucasus Federal University
Russian Federation
Russian Federation
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Review
For citations:
Maksimov D., Monin V., Konopleva J. ORMATION OF FINANCIAL SUPERMARKETS AS COMPETITIVENESS OF BANKS ON THE FINANCIAL MARKET. Newsletter of North-Caucasus Federal University. 2018;(3):88-93. (In Russ.)
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