CONTEMPORARY MANAGEMENT PROBLEMS: MARKETING AND MANAGEMENT OF SMALL BUSINESS

Abstract

The main problems of management at small enterprises are reviewed and particularities of marketing and management in small business are highlighted in the article. Lately the number of small enterprises are being shrunk in correspondence with the lowering of their profitability and personal income and the conditions of business activity overall in the country. In such conditions the questions of effective small business management become of the highest priority. Indeed proper management and marketing decisions let an enterprise to adapt to the new conditions and continue its activities. The significance of these questions arises from the fact that small business forms competitive environment inside the consumers' sector of economy and influences the economical development directly.