Agent model of innovation market “buyer – seller – producer”

Introduction. The article examines the trends in global innovative development and determines the place of Russia in the global ranking of innovative activity. The problems of import substitution and commercialization of Russian innovations in modern geopolitical conditions are highlighted. Ecosystem transformation processes are characterized by increasing complexity of technological processes, development of specialization, integration, expansion of the range of products (services), instability and uncertainty of demand, the need to improve business processes in conditions of limited resources, etc. Innovations, which act as drivers of the development of science and technology, have a huge impact on the competitiveness of any state in the global space.

Goal. The purpose of the article is to present the innovation market as an agent-based model.

Materials and methods. The methodological basis of the research is the methods of scientific knowledge: empirical research, theoretical abstraction, graphical representation, matrix, analysis, synthesis, economic-mathematical and simulation modeling. Theoretical and methodological sources of information were scientific publications of domestic and foreign authors on the topic under study, open data on the Internet about innovative activity in the countries of the world.

Results and discussion. Innovation in the market acts as an object of commodity exchange, acquiring different forms of manifestation. Information and parametric characteristics of the innovation are systematized taking into account the needs of customers, formats, and market segments. Positioning of innovation is available in the digital space to all interested users-agents: consumer, seller, buyer. Agents are active market actors, create demand and accompany innovation throughout the entire life cycle stage.

Conclusion. The proposed model and method for diagnosing consumer behavior generates data on the potential of the innovation market for the manufacturer and seller.

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