The marketing factor in the competitive struggle territories
Abstract
The item opens up the core of the influence that marketing has on the issues related to competition between various territories; there is a description of the role of marketing in establishing management strategy for territories.
About the Author
A. N. Krivenko
Nevinnomyssk State humanitarian-technical Institute
Russian Federation
Russian Federation
References
1. Малган Дж. Искусство государственной стратегии: Мобилизация власти и знания во имя всеобщего блага / пер. с англ. Ю. Каптуревского. 2012. 472 с.
Review
For citations:
Krivenko A.N. The marketing factor in the competitive struggle territories. Newsletter of North-Caucasus Federal University. 2014;(4):119-122. (In Russ.)
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