INNOVATION AND SECURITY OF E-BUSINESS

Abstract

The goal of the article is to identify innovative mechanisms for improving the security of e-business participants based on an analysis of the online commerce benefits. Achieving the stated goal involves solving two problems. Firstly, there have been identified the essence and problems of the development and security of e-business, taking into account its advantages. Secondly, the author analyzes innovative mechanisms and tools to protect e-business participants from the risks offraud with personal data and payment details. The study has shown that e-business is a promising and rapidly developing area, but it is not protected from the threat of fraudulent activities. With a wide range of methods used to ensure the safety ofpayment transactions in the Internet environment, an e-business participant must remember that a lot depends directly on the user. To avoid potential risks, the account holder should restrict access to payment details and personal data by regularly changing passwords to the access system, and conducting operations only on previously veriied devices. Nevertheless, the main solution to the problem of information security remains mainly in hardware and software, the modern range of which is quite wide.