RESEARCH OF PRICING METHODS FOR BANK OPERATIONS
Abstract
Current rates for operations and transactions carried out by commercial banks are analyzed. Methods of forming prices for their conduct, which incorporated not only economic factors, but also the value preferences of customers, which defined by the survey the latest are considered. They were carried out in credit institutions functioning in the territory of the North Caucasus Federal District. The results are presented in the form of alternative interest rates on loans and deposits. Minimum and maximum price levels in these banking operations corresponding to the preferences of the clients are determined. Their comparison with current and received alternative tariffs are carried out.
References
1. Астратова Г. В., Лагутина Е. Е., Рущицкая О. А. Особенности ценообразования на рынке органических продовольственных товаров и оценка психологического ценовосприятия методом PSM (Price Sensitivity Meter) // Вестник Самарского государственного экономического университета. 2016. № 5 (139). С. 56-66.
2. Бородин А. И., Полетаева В. М. Методика определения оптимальной величины процентной ставки по розничным депозитам // Деньги и кредит. 2016. № 9. С. 41-46.
3. Журко Е. С., Зенкова Ж. Н. Метод ценообразования PSM для случая цензурированиях выборок малого объема (The PSM pricing method for the case of censored small volume samples) // Информационные технологии Сибири. 2016. С. 152-157.
4. Смулов А. М., Абдюкова Э. И. Комплексная методика построения сбалансированной процентной политики коммерческого банка в сфере кредитных отношений // Банковское дело. 2014. № 48 (624). С. 2-13.
5. Westendorp Van P. H. NSS Price Sensitivity Meter (PSM) - A New Approach to study Consumer-Perception of Prices // Proceedings of the 29th ESOMAR Congress, Venice. 5-9 September 1976. Рр. 139-167.
Review
For citations:
Metel Yu. RESEARCH OF PRICING METHODS FOR BANK OPERATIONS. Newsletter of North-Caucasus Federal University. 2017;(5):105-113. (In Russ.)
Views:
90
Email this article 