Mesoecological model of business digitalization entrepreneurship environment in the Stavropol territory
https://doi.org/10.37493/2307-907X.2022.1.10
Abstract
In this article, we propose the formalization of the mesoecological model of the business environment of entrepreneurship in the Stavropol Territory. Successful foreign experience in the implementation of the mesoecological model of the business environment in France is presented. The metadata of the mesoecological model of the business environment and the factors for assessing the development of this environment for the subsequent development of a strategy to support entrepreneurship by the government of the Stavropol Territory are described. The significance of the proposed conceptual model that allows to determine the best product groups of the assortment of the territory of their sale is presented, the significance and ratio of the interrelation of these factors, suitable for finding the best promotion practices and their creation, is described, and the algorithm for obtaining the final economic result for the region (in the form of an GRP indicator) is shown. The proposed model complies with international standards and recommendations for strategic planning. The model takes into account the solutions used in well-known and recommended world standards and methods for developing strategies.
About the Authors
I. Mandritsa
Institute of Digital Development, NCFU
Russian Federation
Russian Federation
Igor Mandritsa, Doctor of Economic Sciences, Associate Professor, Professor of the Department of Organization and Information Security Technologies
O. Mandritsa
Moscow Technological University RTU MIREA
Russian Federation
Russian Federation
Olga Mandritsa, Candidate of Economic Sciences, Associate Professor, Head of the Department of Economics of the region, Stavropol branch
V. Petrenko
Institute of Digital Development, NCFU
Russian Federation
Russian Federation
Vyacheslav Petrenko, Candidate of Technical Sciences, Associate Professor, Head of the Department of Organizations and Technologies of Information Security
References
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Review
For citations:
Mandritsa I., Mandritsa O., Petrenko V. Mesoecological model of business digitalization entrepreneurship environment in the Stavropol territory. Newsletter of North-Caucasus Federal University. 2022;1(1):86-96. (In Russ.) https://doi.org/10.37493/2307-907X.2022.1.10
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