Development of ways to increase competitiveness of the enterprise
https://doi.org/10.37493/2307-907X.2022.1.9
Abstract
With the development of the mechanism of the Russian market, the competitiveness of enterprises and products has become especially noticeable. Indeed, in the absence of a sustainable competitive advantage at the level of each enterprise, it is impossible to create a competitive national economy as a whole. Solving this problem requires all market participants to actively search for new opportunities to increase their competitiveness. The purpose of this study is to develop ways to improve competitiveness based on strategic planning and rating assessment of competitiveness factors. The research results can attract the attention of government bodies at all levels, the scientific community and the expert community, and can also be widely used in research and practice.
About the Authors
Y. Kulikova
Higher Education «Tambov State University named after G. R. Derzhavin»
Russian Federation
Russian Federation
Yana Kulikova, Associate Professor at the Department of Economics and Management, Candidate of Pedagogical Sciences Federal State Budget Educational Institution
M. Kakushkina
Higher Education «Tambov State University named after G. R. Derzhavin»
Russian Federation
Russian Federation
Marina Kakushkina, Associate Professor at the Department of Economics and Management, Candidate of Pedagogical Sciences Federal State Budget Educational Institution
O. Borovikova
Wake Tech Community College
Russian Federation
Russian Federation
Olga Borovikova, Associate Professor, Candidate of Economic Sciences, senior lecturer
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Review
For citations:
Kulikova Y., Kakushkina M., Borovikova O. Development of ways to increase competitiveness of the enterprise. Newsletter of North-Caucasus Federal University. 2022;1(1):77-85. (In Russ.) https://doi.org/10.37493/2307-907X.2022.1.9
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