Assessment of the quality of banking services for individuals using an online service
https://doi.org/10.37493/2307-907X.2022.1.5
Abstract
Currently, digitalization affects almost all aspects of human life. The banking sector is no exception. The demands of bank customers are constantly growing. Every customer is looking for a service that can meet their needs as much as possible. And each bank, in turn, needs to interest and attract as many new customers as possible and retain old ones. In this regard, more and more interest is being paid to the quality of banking services when working with a client. There are various methods of assessing the quality of banking services. Thanks to the use of innovative technologies in the banking sector, it is possible to assess the quality of service today by using online services. One of the tools for assessing the quality of banking services based on online services is the «People’s Rating». It helps both customers and banks to get up-todate information about the quality of service.
About the Authors
A. Esaulova
South-West State University
Russian Federation
Russian Federation
Anna Esaulova, master’s student, Faculty of Economics and Management
O. Belyaeva
South-West State University
Russian Federation
Russian Federation
Olga Belyaeva, PhD in Sociology, Associate Professor, Associate Professor of the Department of Finance and Credit,
Faculty of Economics and Management
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Review
For citations:
Esaulova A., Belyaeva O. Assessment of the quality of banking services for individuals using an online service. Newsletter of North-Caucasus Federal University. 2022;1(1):39-45. (In Russ.) https://doi.org/10.37493/2307-907X.2022.1.5
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