INFLUENCE OF COGNITIVE DISTORTIONS OF THE PERCEPTION OF COMFORT LEVEL OF BUSINESS ADMINISTRATION IN THE REGION ON THE INNOVATION OF MANAGERIAL DECISIONS

Abstract

The article examines the possibility of the influence of cognitive distortions of business level perception in the region on the innovativeness of management decisions. Turning to the works of foreign and domestic scientists, the authors show the most common cognitive distortions in terms of their impact on the perception of innovative enterprises - business entities in the comfort zone. A "slingshot" of economic behavior is projected onto innovative enterprises from the perspective of their perception of cognitive distortions. The hypothesis of the inluence of cognitive distortions on the perception of the level of comfort of doing business is substantiated, which determines the resulting reaction to the action of the «slingshot» of economic behavior and the innovativeness of the administrative decisions taken.