MODELS OF INCREASING THE COMPETITIVENESS OF ORGANIZATIONS IN THE CONDITIONS OF SHERING ECONOMY

Abstract

The article discusses the features and principles of the concept ofjoint consumption, the conditions for assessing the level of confidence in the implementation of the concept of joint consumption. It is established that one of the ways to search for more efficient and resource-saving ways of implementing economic relations is the sharing economy, which allows you to abandon the dominant concept of ownership of goods and move to the concept of mutually beneficial exchange. The advantages and disadvantages of the sharing economy and its services are described. The characteristics of the development models of the sherring economy are given. It is noted that the sharing economy is part of the circular economy. The features of groups of business models of the sharing economy are generalized. The models of increasing the competitiveness of organizations in the conditions of the sharing economy, which are determined by the existing business models of the sharing economy, are determined.