DIRECTIONS OF MARKETPLACE PROMOTION AS A CONDITION FOR THE DEVELOPMENT OF THE ECOSYSTEM OF SBERBANK

Abstract

The article examines the process of transformation of the activities of credit institutions, moving away from the model of a classical provider and moving to the model of a global ecosystem. The leader in this process is PJSC Sberbank. The authors analyzed the problems of the Beru marketplace development as part of the Sberbank Ecosystem. The authors analyzed the general situation on the online store market, as well as carried out an analysis of the target audience, which made it possible to determine the strengths and weaknesses of the Beru marketplace and identify the main consumers and their preferences. The research has shown that the most profitable for the buyer are marketplaces that provide customers with free delivery of goods and provide sellers with the most convenient and easy registration. As a recommendation for Beru, it was proposed to introduce a virtual itting room service, which allows choosing clothes by overlaying things on the customer's photo.