FREE TRADE PLATFORMS: INNOVATION IN ELECTRONIC COMMERCE
Abstract
The purpose of the article is to compare the main characteristics of free trading platforms, as a type of innovation in the field of electronic commerce, to optimize the choice for the implementation of electronic business. Achieving the stated goal is associated with solving rather serious task, namely: to present a comparative analysis of free trading platforms to determine their key features, which will allow to identify a trading platform that is most demanded among modern free online services used in the implementation of sales transactions on the Internet. Such an analysis will make it possible to optimize the choice of the appropriate service. The study has shown that OpenCart can be considered the most functional trading platform, while WooCommerce is the most popular developer for creating an online store, as it simultaneously provides wide functionality, free use, a stylish design, which helps economic agents in business Internet activities
About the Authors
G. Malakhmaev
Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
A. Khochuev
Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
References
1. Иванова, А. Оборот российской интернет-торговли превысил триллион рублей / А. Иванова // Ведомости : онлайн-газета от 05 апреля 2018 года. - URL: https://www.vedomosti.ru/business/ articles/2018/04/04/755812-internet-torgovli-trillion#galleries% 2F140737493815304%2Fnormal%2F1. -Текст : электронный
2. Chesbrough, H. Business model innovation : Opportunities and barriers / H. Chesbrough // Long Range Planning. - 2010. - Vol. 43. - No. 2-3. - Pр. 354-363. - Text : unmediated.
3. Brasseur, T.-M. Business model innovation to support smart manufacturing / T.-M. Brasseur, A. Mladenow, C. Strauss // Proceedings of American Conference on Information Systems 2017. Workshop on Smart Manufacturing. - Boston, USA. - 10-12 August, 2017. - URL: http://aisel.aisnet.org/sigbd2017Z9. - Text : electronic
4. Enkel, E. Open R&D and open innovation : Exploring the phenomenon / E. Enkel, O. Gassmann, H. Chesbrough // R&D Management. - 2009. - Vol. 39. - No 4. - Pр. 311-316. - Text : unmediated.
5. Gassmann, O. The future of open innovation / O. Gassmann, E. Enkel, H. Chesbrough // R&D Management. - 2010. - Vol. 40. - No. 3. - Pр. 213-221. - Text : unmediated.
6. Huizingh, E. K. Open innovation: State of the art and future perspectives / E. K. Huizingh // Technovation. - 2011. - Vol. 31. - No 1. - Pр. 2-9. - Text : unmediated.
7. Официальный сайт OpenCart. - URL: https://www.opencart.com. - Текст : электронный
8. Отзывы о OpenCart. - URL: https://otzyvmarketing.ru. - Текст : электронный
9. Официальный сайт PrestaShop. - URL: https://prestaweb.ru. - Текст : электронный
10. Отзывы о PrestaShop. - URL: https://otzovik.com. - Текст : электронный
11. Официальный сайт WooCommerce. - URL: https://woocommerce.com. - Текст : электронный.
12. Отзывы о платформе WooCommerce. - URL: https://inbenefit.com. - Текст : электронный.
Review
For citations:
Malakhmaev G., Khochuev A. FREE TRADE PLATFORMS: INNOVATION IN ELECTRONIC COMMERCE. Newsletter of North-Caucasus Federal University. 2020;(2):99-106. (In Russ.)
Views:
101
Email this article 