The use of metaverses as a tool for shaping the image of an educational institution for technological leadership in the educational field

Introduction. In the context of digital transformation, it is necessary to introduce tools that provide significant competitive advantages in challenging conditions of modern external environment.

The goal of the study is to explore the possibilities of using metaverses as a tool for shaping the image of an educational institution for technological leadership in the educational field.

Materials and methods. The works of domestic and foreign scientists and practitioners in the field of digitalization of socio-economic activity served the methodological basis of the study.

Results and discussion. In the course of the study, the phenomenon of metaverses was investigated, the origins of the phenomenon were considered and a variety of theoretical and practical approaches to the development of activities in virtual spaces, as well as forecast data on the prospects of activities in metaverses, were studied. Based on the theory and practice of socio-economic activity in the metaverses, the team of authors systematized possible formats of scientific, educational and career guidance activities of universities in the direction of improving their image for technological leadership and obtaining significant advantages over competing universities.

Conclusion. Based on the results of the study, conclusions are made about the need to build a balanced educational policy of higher educational institutions in Russia to implement a vector for technological leadership with the use of the capabilities of virtual spaces of metaverses and the development of preventive measures to avoid the risks and dangers associated with this process. Such a systematic and progressive approach to the use of metaverses as a tool for shaping the image of an educational institution will create a solid foundation to ensure technological leadership in the educational field.

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