Management of expansion of the range of medical masks in the conditions of digital transformation

Introduction. WHO draws attention to the fact that a medical mask does not completely save a person from a viral infection, but it allows one to contain the danger of viral infection during household or medical contact, providing a limited amount of protection. In order to ensure maximum safety for employees of various organizations and the population in the context of a viral epidemic, it is important to analyze the range of medical masks, and, consequently, manage the expansion of the range of medical masks. The relevance is due to the need to orient employees of various organizations and the population in a wide range of PPE.

Goal. The research carried out covers models and methods of assortment management and analysis of the medical masks market. The purpose of the study is to study the medical mask market with the intention of expanding the existing range of medical masks.

Materials and methods. In this work, the following research methods were used: information-analytical method, analytical-calculation method, comparative analysis method, generalization method, comparison method. The theoretical basis was various literary sources; information presented on the website of various ministries and departments of the Russian Federation; statistical information data.

Results and discussion. The key to managing the expansion of the product range, including medical masks, is the formation of an assortment that corresponds to new goals and opportunities, as well as a complex of individual aspects and tasks associated with it.

Conclusion. To summarize, we can conclude that today a mask acts not only as a symbol of a pandemic, fear of an invisible disease, but also as an element of clothing, an attribute that helps to stand out in society and attract attention, even in such a difficult period. Also, the introduction of mask restrictions in many countries was perceived aggressively by many people. For some, this is a manifestation of an unconscious fear of infection, for others it is a desire to contrast the personal with the mass, public. A kind of opposition to the system and regime. It is important to say that medical masks during the COVID-19 epidemic and the period after it are becoming increasingly important and becoming a social good.

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