Features of management strategy for the implementation of innovations aimed at improving the competitiveness of the enterprise

Introduction. Nowadays the hospitality industry is lacking reliable methodologies and strategies for the introduction of technological innovations. Interviews with top-level and mid-level managers of hospitality enterprises showed that innovations are most often introduced on the experience of competing companies or on the analysis of successful international practices. Novel technological solutions are introduced quite spontaneously,  driven  by  impressions  from  innovations  that  have  just  appeared  on  the  market.  This  approach  leads  to  a  large  number  of  errors  and  an increase in the losses of the enterprise. In order for technological innovations to ensure the development of the enterprise and attract customers, companies need to build a reliable system. The innovation strategy is intended to be the basic platform for it. Goal. The purpose of this study is to develop a model innovation strategy for hospitality industry enterprises. Materials and methods. The methodology of this study is based on the systematic, comparative  and  morphological  analysis  and  synthesis  of  best  practices  for  the  introduction  of  innovations  in  hospitality  industry.  Statistical  data, program and regulatory documents of the Russian Federation, publications of Russian and foreign scientists and practitioners were used as an analytical  base.  The  empirical  part  of  the  study  was  based  on  the  interviews  and  discussions  with  senior  and  middle  managers  of  hospitality  enterprises. Results  and  discussion. The  presented  research  includes  the  comparative  analysis  of  experience  of  companies  in  implementing  new  technological tools  and  business  practices.  As  a  result,  the  author  proposes  a  strategy  model  for  the  introduction  of  innovative  practices,  as  well  as  the tools  for evaluating the efficiency of technology implementation and management decisions. The combination of several approaches containing different qualitative criteria can significantly improve the accuracy of business process assessment. Conclusion. The research conducted by the author resulted in the  development  of  the  innovation  strategy.  The  proposed  model  of  the  innovation  strategy  for  individual  catering  and accommodation  enterprises includes the system planning and monitoring of the process, enables the error detection and lesson learning. A flexible management system makes it possible to adapt the developed model to the individual characteristics of the company.

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