Features of the development of innovative business models in a transformational economy

Introduction. Modern conditions for economic development are associated with constant processes of transformation of key business processes. At the same time, the transition to a new technological structure contributes to the introduction of not only individual innovative technologies into the activities of economic entities, but also to a change in the concept of business planning as a whole. In this regard, one of the current areas of scientific justification for the functioning of the socio-economic system in the digital economy is the process of developing and implementing innovative business models. Goal.

Goal. The goal of the study is to identify, generalize and structure the process of developing and implementing startups based on specific parameters of technological entrepreneurship as an innovative direction of business development.

Materials and methods. The study is based on the application of general scientific approaches and methods of economic analysis to the study of the results of the practical implementation of technological entrepreneurship projects. At the same time, the insufficient amount of experience gained and the lack of an empirical base of results from the introduction of innovative products and knowledge-intensive technologies in the long-term planning corridor narrows the information base of research to mainly theoretical scientific positions and concepts.

Results and discussion. A detailed and consistent study of domestic and foreign approaches to the methodology for developing business models in a transformational economy allowed the authors to offer a universal business model for the implementation of innovative projects. The versatility of the obtained business model is characterized by the possibility of its use in any direction of technological entrepreneurship, taking into account the adjustment of industry parameters for the implementation of the startup.

Conclusion. In general, the adaptation of traditional business models to the conditions of the digital economy will increase the level of demand for high-tech industries, and therefore the knowledge intensity of the national economy through the introduction of innovative products and services, as well as the use of digital innovations and financial technologies.

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