Innovative projects as a means of sustainable development on the example of food retail in modern conditions
https://doi.org/10.37493/2307-907X.2023.3.6
Abstract
The article discusses the issues of ensuring the sustainable development of retail companies from the perspective of implementing innovative projects in modern changing conditions. The main methods used in the development of innovative projects in retail are considered. The main directions of the implementation of innovative projects in the industry are investigated on the example of a domestic company. Modern ways of increasing the innovative potential of the company are proposed. It is recommended to use innovations in the activities of grocery retail as a way to optimize business processes, which, as a result, allows reducing the costs of performing certain tasks and speeding up obtaining the desired result.
About the Authors
V. F. Zhuravel
North-Caucasus Federal University
Russian Federation
Russian Federation
Vitaliy Zhuravel, Dr. Sci. (Econ.), Professor of Management,
Stavropol
A. E. Zhuravel
North-Caucasus Federal University
Russian Federation
Russian Federation
Alexander Zhuravel, student, Department of Design, School of Creative Industries,
Stavropol
P. V. Kraeva
North-Caucasus Federal University
Russian Federation
Russian Federation
Polina Kraeva, 2nd year Master's degree student, Management,
Stavropol
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Review
For citations:
Zhuravel V.F., Zhuravel A.E., Kraeva P.V. Innovative projects as a means of sustainable development on the example of food retail in modern conditions. Newsletter of North-Caucasus Federal University. 2023;(3):58-64. (In Russ.) https://doi.org/10.37493/2307-907X.2023.3.6
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