Organizational culture as a factor of competitive activity and the trajectory of sustainable development of the organization
https://doi.org/10.37493/2307-907X.2022.3.20
Abstract
The shift in the focus of attention from the process of forming organizational culture to maximizing the level of its development is due to causal factors that affect the efficiency, competitiveness and success of modern organizations. A powerful motivator for the prosperity of successful companies is rightfully recognized as their culture. If you do not deal with issues of corporate culture in accordance with the requirements of modern economics and management, this will lead to a decrease in the image, weakening business attractiveness and loss of rating positions
About the Authors
N. P. Kharchenko
NCFU
Russian Federation
Russian Federation
Natalya Kharchenko, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Management
Stavropol
A. V. Martynova
NCFU
Russian Federation
Russian Federation
Anastasia Martynova, student
Stavropol
References
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Review
For citations:
Kharchenko N.P., Martynova A.V. Organizational culture as a factor of competitive activity and the trajectory of sustainable development of the organization. Newsletter of North-Caucasus Federal University. 2022;(3):160-165. (In Russ.) https://doi.org/10.37493/2307-907X.2022.3.20
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