Development of industrial competitive analysis tools
https://doi.org/10.37493/2307-907X.2022.3.14
Abstract
The purpose of the work is the improvement and industry specification of competitive analysis methods with the identification of the complexities and weaknesses of traditional tools and their modification to level these shortcomings. The work uses modern methods and tools of competitive analysis, based, among other things, on statistical evaluation methods and a comparative approach. The information base was made up of EMISS data and organizations of specific industries and markets, including open data, website information and financial reporting. The results of the study represent an assessment of competitiveness and competition in individual markets, a demonstration, systematization and testing of industry-specific features of applying traditional methods for analyzing the competitive environment. Further research in this area, according to the authors, should continue the processes of systematization of special indicators, methods and information databases for evaluating competitors in various industry markets, their development and the formation of evaluation templates for larger studies.
About the Authors
V. N. Parakhina
NCFU
Russian Federation
Russian Federation
Valentina Parakhina, Doctor of Economics, Professor, Head of the Department of Management
O. V. Berezhnaya
NCFU
Russian Federation
Russian Federation
Olga Berezhnaya, Doctor of Economics, Associate Professor, Professor of the Department of Management
D. B. Gegaeva
NCFU
Russian Federation
Russian Federation
Diana Gegaeva, student of the direction of training 38.03.02 Management of the Institute of Economics and Management
D. A. Duginets
NCFU
Russian Federation
Russian Federation
Daria Duginets, student of the direction of training 38.03.02 Management of the Institute of Economics and Management
I. I. Leush
NCFU
Russian Federation
Russian Federation
Ilya Leush, student of the direction of training 38.03.02 Management of the Institute of Economics and Management
References
1. List-Org – proverka kontragentov (List-Org – checking counterparties). – URL: https://www.list-org.com/ (data obrashcheniya: 25.05.2022).
2. Porter, M. Competitive Advantage: Creating and Sustaining Superior Performance. – New York : The Free Press, 1985 (2nd ed. – New York : Free Press, 1998. – 592 p. – ISBN 978-0-684-84146-5).
3. Avdon’kina, V. V. Analiz konkurentnyh sil na rynke rieltorskih uslug Nizhegorodskoj oblasti (Analysis of competitive forces in the market of real estate services in the Nizhny Novgorod region) / V. V. Avdon’kina // Obshchestvo: politika, ekonomika, pravo. – 2018. – № 12(65). – S. 66–70. – DOI 10.24158/pep.2018.12.11.
4. Adamanova, Z. O. Analiz strategii konkurentosposobnosti i konkurentnoj sredy rossijskih tovaroproizvoditelej na mirovom rynke (Analysis of the competitiveness strategies and competitive environment of Russian producers in the world market) / Z. O. Adamanova // Uchenye zapiski Krymskogo inzhenerno-pedagogicheskogo universiteta. – 2021. – № 4(74). – S. 17–21. – DOI 10.34771/UZCEPU.2021.4.74.004.
5. Voronina, V. N. Analiz konkurentnoj sredy u predpriyatij srednego biznesa v otrasli priborostroeniya (Analysis of the competitive environment of medium-sized businesses in the instrument industry) / V. N. Voronina // Vestnik nauchnyh konferencij. – 2017. – № 10-1(26). – S. 21–25.
6. Voropaeva, K. Yu. Analiz konkurentnoj sredy na mirovom rynke atomnoj energetiki (Analysis of the competitive environment in the global nuclear energy market) / K. Yu. Voropaeva, A. I. Khanunov // Vestnik nauchnyh konferencij. – 2017. – № 6-2(22). – S. 31–34.
7. EMISS. – URL: https://www.fedstat.ru/ (data obrashcheniya 25.05.2022).
8. Lebedeva, N. A. Konkurentnyj analiz v biznese (Competitive analysis in business) / N. A. Lebedeva. – Orel : Izd-vo MABIV, 2014.
9. Ocenka i upravlenie konkurentosposobnost’yu gruzovoj avtotransportnoj organizacii (Evaluation and management of the competitiveness of a freight motor transport organization) / V. I. Berezhnoi, A. V. Berezovskaya, O. V. Berezhnaya, A. S. Tokar’ ; GOU VPO «Saratovskij gosudarstvennyj tehnicheskij universitet». – Stavropol’, 2010. – 212 s. – ISBN 978-5-9296-0549-9.
10. Porter, M. Konkurentnaya strategiya : metodika analiza otraslej i konkurentov (Competitive strategy: Methods of analysis of industries and competitors) / per. s angl. I. Minervina. – Moskva : Al’pina Pablisher, 2011. – 454 s. – ISBN 978-5-9614-1605-3.
11. Primer konkurentnogo analiza (An example of competitive analysis). – URL: http://powerbranding.ru/competition/analiz-konkurentov-primer/ (20.05.2022).
12. Reznichenko, I. Yu. Analiz konkurentnyh preimushchestv funkcional’nyh muchnyh konditerskih izdelij (Analysis of the competitive advantages of functional flour confectionery products) / I. Yu. Reznichenko, A. M. Chistyakov, M. S. Shcheglov // Polzunovskij vestnik. – 2021. – № 3. – S. 147–154. – DOI 10.25712/ASTU.2072-8921.2021.03.020.
13. Romanovskaya, E. V. Analiz rynka legkovyh avtomobilej v Rossii s ispol’zovaniem modeli pyati konkurentnyh sil (Analysis of the passenger car market in Russia using the model of five competitive forces) / E. V. Romanovskaya, N. S. Andryashina, A. A. Sevryukova // Uspehi sovremennoj nauki. – 2017. – T. 3. – № 2. – S. 100–102.
14. Ryaposova, A. Yu. Analiz konkurentnogo sostoyaniya zheleznodorozhnogo transporta na rynke gruzovyh perevozok (Analysis of the competitive state of railway transport in the freight market) / A. Yu. Ryaposova // Chelovek. Socium. Obshchestvo. – 2021. – № 6. – S. 47–49.
15. Sorvirov, B. V. Teoriya konkurencii (Theory of competition) : uchebnoe posobie / B. V. Sorvirov, A. M. Baranov. – Moskva : Integraciya, 2014. – 193 s.
16. Coj, R. A. Analiz konkurentnoj sredy i sostoyaniya rynka sahara i saharnoj svekly (Analysis of the competitive environment and the state of the sugar and sugar beet market) / R. A. Coj // Vestnik Rostovskogo gosudarstvennogo ekonomicheskogo universiteta (RINH). – 2019. – № 3(67). – S. 125–131.
17. Cherepanova, T. G. Analiz konkurentnoj sredy v sfere okazaniya uslug po kapital’nomu remontu zdanij (Analysis of the competitive environment in the provision of services for the overhaul of buildings) / T. G. Cherepanova // Ekonomicheskie issledovaniya i razrabotki. – 2021. – № 5. – S. 34–42.
18. Yankovskaya, A. D. Analiz konkurentnoj sredy mashinostroitel’nogo predpriyatiya po metodu Portera (Analysis of the competitive environment of a machine-building enterprise according to the Porter method) / A. D. Yankovskaya // Izvestiya Tul’skogo gosudarstvennogo universiteta. Tehnicheskie nauki. – 2021. – № 10. – S. 503–506. – DOI 10.24412/2071-6168-2021-10-503-506.
Review
For citations:
Parakhina V.N., Berezhnaya O.V., Gegaeva D.B., Duginets D.A., Leush I.I. Development of industrial competitive analysis tools. Newsletter of North-Caucasus Federal University. 2022;(3):107-115. (In Russ.) https://doi.org/10.37493/2307-907X.2022.3.14
Views:
187
Email this article 