THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES

Anton N. Krivenko

THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES

Anton N. Krivenko

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Abstract

The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.

Keywords

маркетинговый потенциал территории, потенциал маркетинга, управление территориями, стратегия, цель, риски, фактор развития, area marketing potential, marketing potential, management of territories, strategy, target, risks, development factor

About the Author

Anton N. Krivenko

Nevinnomyssk State Humanitarian Institute
Russian Federation

References

1. Портер М. Конкуренция: пер. с англ. М.: Издательский дом «Вильямс», 2012.

Review

For citations:

Krivenko A.N. THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES. Newsletter of North-Caucasus Federal University. 2014;(3):318-320. (In Russ.)

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2307-907X (Print)

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Newsletter of North-Caucasus Federal University

THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES

Full Text:

Abstract

Keywords

About the Author

References

Review

For citations:

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